The smell of smoke carried throughout Downtown Los Angeles as firefighters faced a well-developed commercial fire near the Fashion District.

At 8:42AM on March 10, 2022 the Los Angeles City Fire Department responded to a reported structure fire at 720 S Ceres Ave in Downtown Los Angeles. The first arriving fire company found a one story commercial building with smoke showing.

As firefighters worked to gain entry into the building, the conditions worsened and they faced thick, black smoke, severely limiting visibility.  Vertical ventilation conducted by the truck company opened up the roof to find heavy, pressurized smoke emanating from holes cut towards the back of the building. This smoke turned to fire and given the distance from where firefighters entered and the location of the fire combined with the amount of fire present, the incident commander, Assistant Chief Wade White, made the call to move the operation into a defensive mode.

All crews exited the building and came off the roof to rapidly deploy master streams. With multiple ladder pipes and large diameter hand lines flowing, firefighters quickly made progress as the white smoke in the sky dissipated.

The incident then transitioned back into the offensive mode and once the ladder pipes were shut down, an interior fire attack resumed, extinguishing the remaining pockets of fire.

Over 90 firefighters achieved a knockdown in 40 minutes with no injuries reported. The 4,536sq foot, nearly 100 year old building, housed an artist’s studio/metal fabrication business and was ‘red-tagged’ (deemed unsafe to occupy) by the LA Department of Building and Safety.

The LAFD Arson and Counter-Terrorism Section (ACTS) responded per protocol and is actively investigating the cause of the fire.

INCIDENT PHOTOS